Here's me and nick on holiday in our own city. Ok, so basically we're in the pub, but it is a pub neither of us have been in before, which is a rest in itself we think. Cheers!
Thursday, 28 August 2008
On holiday...
Here's me and nick on holiday in our own city. Ok, so basically we're in the pub, but it is a pub neither of us have been in before, which is a rest in itself we think. Cheers!
Friday, 22 August 2008
Ben nevis
...is not where i am right now, but it's where nick is. Or was, untill he realised prada shoes were less than ideal for climbing up a mountain. I, on the other hand, am at the bus stop, waiting for a bus to shoreditch. As illustrated by the photo.
Tuesday, 19 August 2008
Thursday, 14 August 2008
Sunday, 10 August 2008
The writing on the wall
Favella chic, in shoreditch, is where we ended up on friday night. It was pretty cool (apart from being too packed, and massive bar queues) but i was loving the decor...in the toilets.
Saturday, 9 August 2008
Ironic, considering the weather today
I took this photo on the one day this summer when it wasn't raining...look, people are wearing hot weather clothes and everything.
Thursday, 7 August 2008
Shhh...PR Week wispas
I'm in PR Week today, talking about the Cadbury's Wispa campaign. Full version (including the final line they missed off) below:
Children of the 80s rejoiced this week at the permanent return of Cadbury's Wispas thanks to an "independent" fan campaign on a number of social networks. This shows how brands can and should harness public support by tapping into nostalgia and helping to generate "talkability" via digital media.
Chinese Wispas in cyberspace questioning the extent of the involvement or otherwise of the brand (and their agency) could be deemed churlish. But as a rule, when using social media, brands should be transparent to avoid backlash by cynical consumers. However, credit where credit's due – the sheer numbers involved with the campaign as it progressed reflects genuine engagement with the product.
PR-wise, it might smell fishy...but it sure tastes sweet!
Children of the 80s rejoiced this week at the permanent return of Cadbury's Wispas thanks to an "independent" fan campaign on a number of social networks. This shows how brands can and should harness public support by tapping into nostalgia and helping to generate "talkability" via digital media.
Chinese Wispas in cyberspace questioning the extent of the involvement or otherwise of the brand (and their agency) could be deemed churlish. But as a rule, when using social media, brands should be transparent to avoid backlash by cynical consumers. However, credit where credit's due – the sheer numbers involved with the campaign as it progressed reflects genuine engagement with the product.
PR-wise, it might smell fishy...but it sure tastes sweet!
Tuesday, 5 August 2008
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