Thursday, 14 May 2009

Worlds first speed job interview - Big Yellow Self Storage Star Search

Love the sound of this - Big Yellow Self Storage (as in, the storage places that are huge and yellow – I’m always really fascinated by the idea of what secret things are hidden away inside) are currently running a campaign to offer rising social media stars the chance to win a one month internship with the company. The winner gets to work with the online comms team – and it’s a paid-for opp.

However, the best bit is the application process, which is via 12 seconds TV (the video microblogging site). The right candidate should be able to sell themselves via an virtual online interview that lasts no longer than 12 seconds. hence the world’s first ‘speed-video job interview’. You can even film yourself on your mobile and upload it to the site - perfect for lazy students who don’t want to get off the sofa and miss the second repeat of Neighbours.

I really like the way Big Yellow has applied an innovative social media approach to something as boring and traditional as a job interview. The idea of picking someone in 12 seconds is great – it reminds me of Malcolm Gladwell’s ‘Blink’ – about intuitively making instant decisions. And it’s surely got to be a relief for anyone that’s sat through hours of questioning when going for a job.

What’s also really nice and in the social media spirit of sharing is that they will showcase all the video entries - not just the winner - in the hope that other quality entrants will attract the attention of other recruiters. Students, what are you waiting for?

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