As part of the work we’re doing with my client BitterSweet Partnership (set up by Molson Coors to ignite women’s love for beer and dispel some of the common myths surrounding it) we’ve collaborated with PPQ’s Amy Molyneaux to design a new range of beer glasses.
BitterSweet’s research showed that 31% of women thought beer glassware is ‘ugly and manly’ – so Amy has designed four new glasses to serve beer in to bring a bit more style into the drinking experience. You can view the designs at www.bittersweetpartnership.com/glassware
We’re encouraging people to go to the site to vote for their favourite most popular shape and pattern will be put into production on a trial basis in 2010. As a thank you, everyone who votes will be given the chance to win their own glass and win ASOS vouchers to spend on PPQ clothing. I can’t enter though!