According to a report on the BBC today, the Oasis ‘Cactus Kid’ adverts have been ordered off screen by the Advertising Standards Agency. They found that the implication of underage sex and teenage pregnancy meant they were unsuitable for broadcast.
I have to say, I’ve seen those adverts, and the implication of underage sex and teenage pregnancy completely passed me by. Apart from being vaguely annoying, the ads always struck me as being as sexy as – well, a cactus.
What actually got me reaching for my remote was the suggestion that a sugary drink could be used as a permanent replacement for ‘for people who don’t like water.’ What about your TEETH people? The ASA - and probably dentists throughout the land - agreed, concluding that this was ‘irresponsible and could discourage good dietary practice.’
The ad received only 32 complaints, which is hardly a landslide of outrage. But I really think you’ve got to question exactly what those 32 people had been drinking to make them complain about an inoffensive advert like this. Or maybe they were light-headed due to dehydration?